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Posted by TSUE on September 4, 2008








NFL star Jonathan Babineaux has joined forces with the Lupus Foundation of America, Georgia Chapter to help raise awareness for lupus, one of the least recognizable and most misunderstood diseases affecting 55,000 Georgians and more than 1.5 million Americans.


Jonathan, who was recently inducted into the Port Arthur Hall of Fame along with his brother Jordan who plays for the Seattle Seahawks, through their Babineaux Brothers Foundation have been sponsoring fundraisers in their hometown of Port Arthur, Texas, to benefit lupus research for four years.  Jonathan is now assisting Georgians living with lupus by helping highlight the programs, services and events provided by the Georgia chapter.


The Lupus Foundation of America, Georgia Chapter (LFAGA) is the only statewide valuable resource for lupus patients, providing thousands with educational information, physician referrals, resources, support groups and educational programs. 90% of every dollar raised stays in Georgia to support chapter programs.


Monday, Sept.  22, 2008, the LFAGA is hosting its first annual “Drive for Lupus Now” Golf Tournament at Towne Lake Hills Golf Club with PGA Tour’s Jason Bohn and Mark Strickland, the 2007 Georgia State Golf Association, Player of the Year. To play golf, sponsor a golfer or for more information on all chapter programs and how to get involved and make a difference for those living with lupus, visit www.lfaga.org or call 770-333-5930 or email info@lfaga.org


Due to the alarming increase in the number of people affected by lupus in their hometown, the Babineaux family raise funds to benefit lupus programs as well as building a community recreation center.  

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Zo’s Million Dollar Shootout

Posted by TSUE on August 11, 2008

Alonzo Mourning’s Popular Golfing Experience to Benefit Children at Risk
WESTCHESTER, NY (August 5th, 2008) — Get your golf clubs ready and practice your best swing!  NBA champion Alonzo Mourning alongside his closest friends from the sports, entertainment, political and business world will host the 5th Annual Zo’s Million Dollar Shootout at the Trump National Golf Club in Westchester, New York on Monday, August 18th, 2008.  To date, not one golfer in town has been able to claim the one million dollars – is this your lucky year?
Zo’s Million Dollar Shootout has been a staple golf outing along the northeast corridor for the past four years, where tons of golfers not only come out to test their swing for the chance at one million dollars but also to support Alonzo Mourning Charities’ community initiatives.  The foundation empowers and educates today’s youth through various educational programs and works to stimulate the development of youth enrichment centers that assists at-risk children in low socioeconomic communities. 
“We know there’s a million dollar shooter out there waiting to show off his or her skills so we encourage you to leave your business suits behind for the day and join us on the greens,” said Alonzo Mourning, Founder of Alonzo Mourning Charities.  “Your support helps positively impact the youth we serve who might not have a chance to advance without our assistance.  With increased financial resources, we’re able to change the lives of so many deserving children through education and mentoring.”
Mourning, who has personal ties to the New Jersey area where he lived for several years, is partnering with City of Newark’s Mayor Cory Booker, who will be at the event, to designate a portion of proceeds from Zo’s Million Dollar Shootout to support and fund a local charity project that will be announced soon.  Mourning and Mayor Booker share the same vision for the young people of their communities and recognize the importance of collaborating efforts in order to truly make a difference in the lives of children who need it the most.   
Donald Trump and the Trump National Golf Club hosts Zo’s Million Dollar Shootout each year.  The golf course is among the most highly regarded in the area boasting world-class facilities and a 7,291-yard par 72 golf course designed by golf course architect Jim Fazio.  Located in the heart of Westchester County, Trump National Golf Club is just 30 minutes from Manhattan and under an hour from Newark.
Participants in the tournament will not only shoot it out for the chance to win one million dollars, but will also enjoy a complimentary gift bag with top-of-the-line golf gear, welcome breakfast reception, putting contest, round of golf, post-reception feast featuring culinary delights, awards ceremony, and a live auction with exclusive items and experiences up for bid.  Register for a foursome and/or receive additional information by20visiting www.ZoShootOut.com or calling 305/476-0095.
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Alonzo Mourning Charities (AM Charities) is a not-for-profit 501(c)(3) public fundraising foundation.  Its mission is to encourage the educational development of youth by creating programs and youth enrichment centers that promote positive change in low socioeconomic communities.  Since 1997, AM Charities has raised more than $6.5 million for various programs that aid in the development of children and their families.  In addition to supporting numerous educational initiatives, Mourning focuses his att ention to stimulating the development of youth enrichment centers.  With the help of donors, Mourning opened the first center in 2003 in the historic area of Overtown, in South Florida, known as the Overtown Youth Center.  For more information, visit www.AMCharities.org.

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Aunt Viv: Fresh Prince of Bel Air/Janet Hubert and Wal-mart Kids Backpacks

Posted by TSUE on July 31, 2008

Double XXposure



For Immediate Release
Double XXposure
Double XXposure


‘J.G. & The B.C. Kids’ Backpacks In Stores This Fall


New York, NY, June 2008 – Veteran actor Janet Hubert, who starred on the hit NBC sitcom The Fresh Prince of Bel Air, premieres her line of backpacks for kids in Wal-Mart’s Northeast stores in September. Featuring characters from her to-be-released children’s book and DVD animated series J.G. & The B.C. Kids, the tote bags will be affordably priced for the Fall 2008 back-to-school season. Hubert’s entry into the children’s retail market was inspired by her desire to counterbalance the limiting, and increasingly vulgar, media messages targeted toward today’s youth.
Hubert, an alumna of The Juilliard School, New York City’s prestigious performing arts conservatory, incorporates philanthropic and social activist aims into her life’s mission. She’s served as an ambassador for the National Osteoporosis Foundation and has also worked for the National Minority Health Organization, traveling around the country addressing the health care disparity for ethnic minorities in the U.S. Hubert says of her J.G. & The B.C. Kids creation, “I have always wanted to do something to change or make a difference in the lives of children. I am just like every mom out there who struggles with trying to raise a child in a culture that tells our children to constantly fit in with what is popular and not necessarily right for them. I created JG and the BC kids for that child who refuses to become like everyone else. I’m elated that Wal-Mart recognizes the need for an encouraging and affirming image for our children and I look forward to groundbreaking success with such an impactful, global retail organization.” While entry of the J.G. & The B.C. Kids backpacks into the Wal-Mart arena is initially limited to stores in the Northeast region, Hubert maintains that the full line of merchandise (which includes lunch bags, beverage containers, t-shirts, caps etc.) will hopefully be carried nationwide throughout the chain. Competitively priced from $9.99 – $19.99, the backpacks spotlight the series’ various animated ethnic characters, illustrated and co-created by artist Vincent Spencer. Like Hubert, Spencer’s mission with the project is to encourage young people to find their way by believing more deeply in themselves.

For more information on J.G. & The B.C. Kids, visit www.jgandthebckids.com.


For media inquiries and interview scheduling, contact Double XXposure Media Relations at 212.629.9404 or TheEllerbeeGroup@aol.com.


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Posted by TSUE on July 31, 2008


Days of Wrath

New York, NY –  The movie rapper David Banner is calling, “this generation’s ‘Scarface,'” “Days of Wrath” will screen for one night only at at the HBO/NY International Film Festival, Wednesday, July 23 at 9:30 p.m. at the Director’s Guild of America, 110 W. 57th Street in NY
Director, Celia Fox notes, “Due to the overwhelming support we have recieved from the urban community, we thought the HBO/NY International Film Festival presented a perfect opportunity to give the community a sneak preview of “Days of Wrath” prior its theatrical release.  With over 4 millions hits on our fan site alone, we know we have a huge audience that is waiting for the film!”  

 A gripping urban gangsta tale, the movie is an explosive drama that intertwines compelling storylines with an surprising cast of characters.   Produced and directed by emerging filmmaker, Celia Fox, and based on her orginal screenplay, “Days of Wrath” boasts an ensemble cast that includes Wilmer Valderrama, in a groundbreaking performance, Jeffery Dean Morgan, Laurence Fishburne, Jessie Garcia, Ana Claudia Talancon, Taye Diggs, Amber Valletta, Lupe Ontiveros, David Banner, Rick Ross, Faizon Love, Kurupt, Slim Thug, Brandon T. Jackson and Melyssa Ford.  An original Snoop Dogg track opens the film. 

About the New York International Latino Film Festival
Launched in 1999, the New York International Latino Film Festival (NYILFF) is now the premier Urban Latino film event in the country. The NYILFF’s mission is to showcase the works of the hottest emerging Latino filmmaking talent in the U.S. and Latin America, offer expansive images of the Latino experience, and celebrate the diversity and spirit of the Latino community. Programming includes the flagship film festival in NYC, new music and art showcases, family and community events, scholarships for aspiring filmmakers, and a nationally recognized short film competition in partnership with HBO. The NYILFF is the only film event to have had the endorsement of Mayor Michael Bloomberg’s NYC Latin Media and Entertainment Commission since its formation in 2003.

Festival screenings are open to the public.  Go to www.nylatinofilm.com  . To preview the “Days of Wrath” trailer, go to www.DaysofWrath.com .  

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PR News Launches Going Green Guidebook

Posted by TSUE on July 31, 2008

PR News

Contact: Amy Jefferies, ajefferies@accessintel.com

PR News Launches Going Green Guidebook

(July 28, 2008, www.prnewsonline.com) – From conserving energy to energizing employees to be environmentally aware, the just-published PR News guidebook , Going Green: Case Studies in Outstanding Green Business Practices, features one–of–a–kind case studies, viewpoints and communications tactics for thriving by being green in all areas of business.

The Going Green Guidebook is available at www.prnewsonline.com/store/13.html

From the publishers of PR News and its sister brands min and CableFAX, the Going Green guidebook includes a wide range of strategies for greening your business. The 200+ page guidebook includes profiles of blue chip companies, small organizations and start–ups that have reinvented or reconfigured their businesses to be more environmentally responsible. The guidebook is tailored to communications, marketing and senior executives looking for a blueprint to communicate existing green efforts or to get new initiatives off the ground.

Companies profiled in the Guidebook include GE, Nickelodeon, HP, Walgreen’s, Wal–Mart, Broward County Library, BASF, Travelocity, Harrah’s, Dow Chemical, National Geographic, Chiquita, U.S. Army, Monroe College, Comcast and nearly 100 more organization of all sizes and budgets.

Considering that 70% of Americans believe a green designation for a company is just a “marketing tactic” yet most employees feel it’s extremely important for their company to be environmentally progressive, this Guidebook distills the most elements of going green and smartly communicating your efforts in the marketplace.

“Most companies are in the early stages of going green and there’s no one–size–fits–all solution to environmental responsibility,” says Diane Schwartz, vice president and group publisher of PR News and editor of the Guidebook. “By providing perspectives and ideas from hundreds of executives across the globe, this Guidebook should give our readers a clear idea of what’s working, and just as importantly, what’s not, when it comes to going green.”

The Going Green Guidebook is available at www.prnewsonline.com/store/13.html

About PR News
The PR News family of products includes PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. The first annual Digital PR “Next Practices” Summit will be held Oct. 3 in New York. For more information, go to www.prnewsonline.com.

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