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Archive for July 31st, 2008

Shereese L. Slate, celebrity stylist and makeup artist -Flawless Hair

Posted by TSUE on July 31, 2008

Shereese L. Slate, celebrity stylist and makeup artist recently launched Flawless Hair®, an exclusive line of quality hair for creating flawless hair weaves and extensions, In the industry for over 20 years, Slate’s work has been showcased on top of the shoulders of countless award-winning music artists that include legendary soulstress, Patti Labelle. Ciara, Ashanti, Monica, Rosalyn McMillan, Teedra Moses, 702, Witness, The Clark Sisters and Foxy Brown. Slate’s immaculate hair and makeup artistry has also graced the music videos of Grammy-winning artists, Christina Aguilera and Mya and has been featured in an array of film, television and magazine publications. 

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Once Upon A Time With NFL Vernon Davis

Posted by TSUE on July 31, 2008

Once upon a time, Vernon Davis was a young man who went by the nickname “Little Duke” growing up in the inner city of Washington, D.C. He could have ended up committing crimes or hanging out on the streets, but he credits his grandmother, Adaline, with teaching him the importance of respecting his elders, setting goals, and staying humble. While most of his friends were getting into trouble, Davis was bulking up in the small gym at Dunbar High School in Washington, D.C. By the time he started playing football for the University of Maryland Terrapins, he was a mountain of muscle, standing 6-foot-3 and weighing more than 250 pounds. “Little” was dropped from the tight end’s nickname, and Davis was simply called “The Duke.” In 2006, his hours in the gym paid off when his name was called sixth in the NFL draft, and he signed a five-year, $23-million contract with the San Francisco 49ers. But Davis’ proudest moment came last fall when his son, Jianni Lenon, was born. Not much else could come close to topping that emotional high, except perhaps for leading the 49ers to Super Bowl XLII next year.

1. Other than family, who were the most influential people in your life when you were growing up? Why? My teammates. They taught me how to adapt to adverse situations.

2. Who in your family were you closest to? Why? My grandma. I was close to my grandma not only because she basically raised my siblings and me, but also because she has been a friend and confidant while I was in high school and college.

3. When you were a child, what did you imagine your adult life would be like? I imagined myself playing in the NBA. But then when I got in the 10th grade, I started getting scholarship offers. I decided to play football and focus on that.

4. What was your first pet? Do you remember any funny stories about that pet? My first pet was an iguana. His name was Marlo. I named him Marlo because a cartoon I watched as a child had a character with that name. When I got him, it was the first name that came to mind. I remember once Marlo managed to escape from his tank in the basement. My aunt happened to be downstairs and noticed Marlo was not in his tank. She yelled and asked where he was. Then I heard her scream at the top of her lungs. Marlo was somehow hanging from the ceiling, and the sight scared her.

5. What was your favorite thing to do as a child? Ride my bike in the rain.

6. What was your most embarrassing moment in high school? I spilled mustard all over my clothes.

7. Were you voted “Most likely to…” do anything in high school? “Most likely to succeed.”

8. How did you stay out of trouble while other kids in your neighborhood were hanging out on the streets? I stayed away from the kids that were getting into trouble in my community. I did that by playing football, playing basketball, and running track—just doing things to keep myself active.

Vernon Davis 9 months old Vernon Davis 2 years old Vernon Davis 5 years old

9. What was your first job, and how did you obtain it? I was a security aide for an elementary school in my neighborhood called Clark Elementary. The one thing I thought was funny about the job was that I was a security aide just to help out, but they gave me a flashlight for some reason—perhaps as my only protection or weapon.

10. What did you do with your first paycheck? I bought the hottest tennis shoes out at the time: a pair of red, black, and white Air Jordans.

11. Did you have a favorite outfit while growing up that, looking back on it now, you really regret? My favorite jersey—a Los Angeles Lakers Kobe Bryant No. 8 jersey. I thought it was cool and unique because my number was at the bottom of the jersey, but I guess the manufacturer made it incorrectly.

12. Who was your first celebrity crush? Janet Jackson. I had a poster from her Control album. The title track still happens to be my favorite Janet Jackson song.

13. Who was your favorite superhero? Which of his or her characteristics did you most admire? Superman, because he could fly.

14. If you had a super power, what would it be? To run as fast as a horse.

15. Who knows you the best? My grandma.

16. Who makes you laugh the hardest? My son. This may sound crazy, but my son is always trying to look mean and make hard faces at people including me for no reason. Then just as he is trying to give you the hardest look, he will all of a sudden give this great big smile and have a happy face. It just cracks me up.

17. What is the most amazing place you’ve ever been? The Dominican Republic. It has all-inclusive resorts, gorgeous beaches, and interesting culture and people. I especially liked the people on the small motorbikes driving around on the streets going nowhere but always riding around looking cool. The most memorable thing there was going snorkeling in the beautiful ocean. That was amazing.

18. Where would you like to visit, if you could go anywhere in the world? Italy. As an art studio major during college, I studied a lot about the Renaissance period, which took place in Italy, and I just fell in love with the artwork. Michelangelo is my favorite artist.

19. Is there anything you have always wanted to do, but haven’t done yet? I want to go skydiving.

20. Which celebrity do you most identify with? Steven Jackson of the St. Louis Rams. Everyone thinks we look alike, and people get us confused when they see us out. When we call each other, we laugh about the people who always say they saw us in some city when it was the other person they saw.

Vernon Davis, at his graduation from Dunbar High School in Washington, D.C., 19 years old Vernon Davis with his dad on draft day, 22 years old Vernon Davis

21. What music is on your iPod now? Tha Carter III and T.I. vs. T.I.P. I get energized by listening to music; just sitting by myself and envisioning myself making plays. That gives me a drive so when I go out on the field I’m already energized and ready to go.

22. What was your favorite TV show while growing up? Martin. I’ve watched Martin Lawrence for so long. I just went to Best Buy and bought all of his DVDs. I enjoy watching comedy.

23. Describe the perfect day. What would you be doing? Where would you go? I would wake up in the morning and work out for two hours—not three hours. I would get some lunch. On my way home, I would stop by the spa and get a pedicure, manicure, and massage. I would get home, walk my dogs, and grab another snack—because I eat a lot. I would call up some of my teammates and go to the mall and grab some things wherever we may end up. After that, I would come back to the house, take a shower, grab some more food, and go to bed.

24. Describe your idea of heaven on earth? Living in a mansion directly on the beach with 10 cars and being married with kids.

25. When do you think you will get married? Ten years from now. That’s a big step.

26. What is your favorite restaurant? Morton’s, The Steakhouse. I am a big guy, so I love the porterhouse steak, especially with garlic mashed potatoes or a baked potato with some veggies.

27. If you could give your 15-year-old self one piece of advice, what would it be? I would tell myself to keep working hard; stay out of trouble because it can hurt you in the long run; don’t be a follower, be a leader; and just work harder than anyone else year-round, year in and year out.

28. Who has been your greatest mentor? [Teammate] Brian Jennings. He taught me a lot ever since I got there. He taught me how to be a professional athlete in the NFL, especially in my position.

29. What other players in the NFL do you look up to? Shawn Mervin of the San Diego Chargers. He is a linebacker I played with in college. I look up to him because I know him, and I know the things that he did to get to where he is today. He is a hard worker just like myself. He always wants to be on top. It’s a good thing to try to be above everyone else.

30. What sacrifices have you made for your sport? Every season, I just try to work harder than other guys around me. I want to make myself better and keep that edge.

31. Over the course of your career what is the most difficult situation that you’ve experienced? Getting injured. I got injured my first year [a broken leg] and had a little injury my second year [a sprained ligament in his right knee]. It was the most difficult part of my career because I’d never been injured. It was a learning experience.

32. What has been the biggest personal obstacle you’ve faced? Not having my mother and father around. I was pretty much just raised by my grandparents.

33. What do you aspire to accomplish in your job in the next 10 years? I would expect to go into the Hall of Fame for my play on the field.

34. What is your greatest wish for your son? To be better than me at everything and to achieve more.

35. What is your greatest fear? Losing someone I am very close to.

36. What do you hope to be remembered for? My hard work and dedication.

37. Have you had any crazy experiences with fans? I have a lot of fans. Wherever I might be, I’ll run across someone who knows who I am. They run up to me saying, “Vernon, Vernon, Vernon, I’m a big 49ers fan.” I like that. I enjoy that. One of the things that shocked me happened last year when I was coming out of the mall, and this guy ran around the corner. He was running really fast, and he came right up to me and said, “You’re Vernon Davis. Can I have a hug?” I didn’t know what to say because I’d never run into anything like that where another guy wanted a hug from me. I gave the guy a one-handed hug around the back, and he said, “You just made my day.” That was probably one of the proudest moments of my life. To hear someone say that I made their day was just great.

38. What would people be most surprised to discover about you? That I am an artist and that I paint. When I tell people that I paint, they get all amazed.

39. When did you become interested in art? During my sophomore year of college. I had never done anything dealing with art in high school or junior high school. It kind of came out of nowhere. I had an academic counselor, and she saw me taking some lessons in college and told me, “Vernon, you’re pretty good at this. Maybe you should change your major or take more classes.” So I said, “I’ll think about it.” Before you know it, I changed my major, and art has been one of the things I’ve been doing regularly.”

40. Any other hidden talents? I play a little basketball once in a while. But I got strong, so I can’t really shoot like I used to. But I like to play table tennis a lot.

There is much more to learn about this tough tight end in this behind-the-scenes glimpse into Davis’ life on and off the field. Watch the Video »

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San Francisco 49er Vernon Davis on Brightcover.TV

Posted by TSUE on July 31, 2008

Fans might recognize San Francisco 49er Vernon Davis by his signature dreads and from his ads as the official spokesman for Under Armour apparel. But there is much more to learn about this tough tight end in this behind-the-scenes glimpse into Davis’. Click here to learn more: <http://www.brightcove.tv/title.jsp?title=1701226940>

Eddie Rhodman, Jr.
Destined for Success Management, LLC
Personal Management-Publicist for Athletes
770-908-1525 Office
404-423-4493 Mobile

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Vernon Davis is the Featured Spotlight Athlete of The Week on JockLife

Posted by TSUE on July 31, 2008


Jocklife.com <http://Jocklife.com> catches up with San Francisco 49ers VERNON DAVIS at Big Tigger’s 7th Annual Celebrity Classic in Washington, DC this past June.

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Vernon Davis in the August Issue of San Jose Magazine

Posted by TSUE on July 31, 2008

As Vernon prepares for the 2008 NFL season, he talked with San Jose Magazine and gives a them a inside to his life as a kid growing up to this upcoming NFL season with the San Francisco 49ers.

Once upon a time, Vernon Davis was a young man who went by the nickname “Little Duke” growing up in the inner city of Washington, D.C. He could have ended up committing crimes or hanging out on the streets, but he credits his grandmother, Adaline, with teaching him the importance of respecting his elders, setting goals, and staying humble. While most of his friends were getting into trouble, Davis was bulking up in the small gym at Dunbar High School in Washington, D.C. By the time he started playing football for the University of Maryland Terrapins, he was a mountain of muscle, standing 6-foot-3 and weighing more than 250 pounds. “Little” was dropped from the tight end’s nickname, and Davis was simply called “The Duke.” In 2006, his hours in the gym paid off when his name was called sixth in the NFL draft, and he signed a five-year, $23-million contract with the San Francisco 49ers. But Davis’ proudest moment came last fall when his son, Jianni Lenon, was born. Not much else could come close to topping that emotional high, except perhaps for leading the 49ers to Super Bowl XLII next year.

Click here to read more: http://www.sanjosemagazine.com/main/?p=911>

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Best Men’s Magazine Websites

Posted by TSUE on July 31, 2008


1. Esquire.com

“There is nothing that can be marketed that cannot be better marketed using the voice of James Earl Jones,” reads Esquire Rule #154 as the ever-changing rules scroll across the top of the screen. Need we say more? Esquire’s clever tone and full but organized site is a perfect compliment to the print.

  • In addition to the aforesaid ticker of stereotypical male musings, the site also boasts several dynamic micro-sites, including “Best Bars in America,” “The Cube,” and “Best Dressed Contest.”

    2. Complex.com

    The brainchild of urban fashion mogul Marc Ecko, Complex.com is a great site for fashion-savvy young men as well as (semi) regular Joes. With a section exclusively dedicated to sneakers, Ecko is targeting a smaller sect within the male demographic as if it were mainstream, which we find to be deliciously bold.

  • City Guide and Entertainment pages help Complex readers see beyond the clothing racks.

    3. ESPN: The Magazine (Through Espn.go.com)

    Representing such a sizeable print publication online can easily lead to a cluttered homepage, the sports giant gives its featured content some much-needed breathing room and stunning graphic appeal.

    • At the very top of the page (even above the featured stories) is a nifty world map with icons that expand into recent news stories and videos—a seamless combination of intuitive design and external linkage. 

    4. Men’s Health.com

    A site that features physical/mental wellness tips, men’s relationship advice and a style guide is a rare breed indeed, but if anyone can pull it off it’s Rodale. The site draws in readers not only with its standalone articles but its wealth of regular feature sections and quick tips. Menshealth.com doesn’t even need to flex to show us that it’s in really great shape.

    • Featuring one free new exercise video daily (with no pre-roll), the site as a whole is both expedient and relevant to today’s health-conscious man.

    5. GQ (Men.style.com/gq)

    GQ’s site is equally as multifaceted the print mag, but with stories organized by category and content previews on the homepage. The best part about the site is fonts/colors that pop and sexy visual appeal.

    • The stories themselves are thorough and diverse —but with a seemingly endless supply of practical advice columns. GQ is all about telling it’s readers how to become more GQ, which  is simple branding perfection.




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    Aunt Viv: Fresh Prince of Bel Air/Janet Hubert and Wal-mart Kids Backpacks

    Posted by TSUE on July 31, 2008

    Double XXposure



    For Immediate Release
    Double XXposure
    Double XXposure


    ‘J.G. & The B.C. Kids’ Backpacks In Stores This Fall


    New York, NY, June 2008 – Veteran actor Janet Hubert, who starred on the hit NBC sitcom The Fresh Prince of Bel Air, premieres her line of backpacks for kids in Wal-Mart’s Northeast stores in September. Featuring characters from her to-be-released children’s book and DVD animated series J.G. & The B.C. Kids, the tote bags will be affordably priced for the Fall 2008 back-to-school season. Hubert’s entry into the children’s retail market was inspired by her desire to counterbalance the limiting, and increasingly vulgar, media messages targeted toward today’s youth.
    Hubert, an alumna of The Juilliard School, New York City’s prestigious performing arts conservatory, incorporates philanthropic and social activist aims into her life’s mission. She’s served as an ambassador for the National Osteoporosis Foundation and has also worked for the National Minority Health Organization, traveling around the country addressing the health care disparity for ethnic minorities in the U.S. Hubert says of her J.G. & The B.C. Kids creation, “I have always wanted to do something to change or make a difference in the lives of children. I am just like every mom out there who struggles with trying to raise a child in a culture that tells our children to constantly fit in with what is popular and not necessarily right for them. I created JG and the BC kids for that child who refuses to become like everyone else. I’m elated that Wal-Mart recognizes the need for an encouraging and affirming image for our children and I look forward to groundbreaking success with such an impactful, global retail organization.” While entry of the J.G. & The B.C. Kids backpacks into the Wal-Mart arena is initially limited to stores in the Northeast region, Hubert maintains that the full line of merchandise (which includes lunch bags, beverage containers, t-shirts, caps etc.) will hopefully be carried nationwide throughout the chain. Competitively priced from $9.99 – $19.99, the backpacks spotlight the series’ various animated ethnic characters, illustrated and co-created by artist Vincent Spencer. Like Hubert, Spencer’s mission with the project is to encourage young people to find their way by believing more deeply in themselves.

    For more information on J.G. & The B.C. Kids, visit www.jgandthebckids.com.


    For media inquiries and interview scheduling, contact Double XXposure Media Relations at 212.629.9404 or TheEllerbeeGroup@aol.com.


    Use this block to tell the audience about your company. A short paragraph or a few sentences including your company’s location, description and website is ideal.
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    Posted by TSUE on July 31, 2008


    Days of Wrath

    New York, NY –  The movie rapper David Banner is calling, “this generation’s ‘Scarface,'” “Days of Wrath” will screen for one night only at at the HBO/NY International Film Festival, Wednesday, July 23 at 9:30 p.m. at the Director’s Guild of America, 110 W. 57th Street in NY
    Director, Celia Fox notes, “Due to the overwhelming support we have recieved from the urban community, we thought the HBO/NY International Film Festival presented a perfect opportunity to give the community a sneak preview of “Days of Wrath” prior its theatrical release.  With over 4 millions hits on our fan site alone, we know we have a huge audience that is waiting for the film!”  

     A gripping urban gangsta tale, the movie is an explosive drama that intertwines compelling storylines with an surprising cast of characters.   Produced and directed by emerging filmmaker, Celia Fox, and based on her orginal screenplay, “Days of Wrath” boasts an ensemble cast that includes Wilmer Valderrama, in a groundbreaking performance, Jeffery Dean Morgan, Laurence Fishburne, Jessie Garcia, Ana Claudia Talancon, Taye Diggs, Amber Valletta, Lupe Ontiveros, David Banner, Rick Ross, Faizon Love, Kurupt, Slim Thug, Brandon T. Jackson and Melyssa Ford.  An original Snoop Dogg track opens the film. 

    About the New York International Latino Film Festival
    Launched in 1999, the New York International Latino Film Festival (NYILFF) is now the premier Urban Latino film event in the country. The NYILFF’s mission is to showcase the works of the hottest emerging Latino filmmaking talent in the U.S. and Latin America, offer expansive images of the Latino experience, and celebrate the diversity and spirit of the Latino community. Programming includes the flagship film festival in NYC, new music and art showcases, family and community events, scholarships for aspiring filmmakers, and a nationally recognized short film competition in partnership with HBO. The NYILFF is the only film event to have had the endorsement of Mayor Michael Bloomberg’s NYC Latin Media and Entertainment Commission since its formation in 2003.

    Festival screenings are open to the public.  Go to www.nylatinofilm.com  . To preview the “Days of Wrath” trailer, go to www.DaysofWrath.com .  

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    How to Be Single: The World Wide Webisodes

    Posted by TSUE on July 31, 2008

    How to Be Single: The World Wide Webisodes


    To launch on Tuesday, July 23 at



    First stop: France


    New York: The recently released novel, How to Be Single, by Liz Tuccillo (“Sex in the City”, He’s Just Not That Into You) is the story of Julie Jensen, a single, 38-year-old-woman who, tired of watching all her friends make mistake after mistake in their single dating lives, decides to travel the world to find out if anyone one out there is doing this “single thing” any better. 


    To get to the heart of being single and for research for her novel, Liz Tuccillo traveled the globe filming interviews with men and women about what it was like to be single in their cultures. Her stops included: Paris, Rome, Copenhagen, Rio De Janeiro, Beijing, Reykjavik, Sydney and Mumbai. 


    The result is How To Be Single: The World Wide Webisodes.  The non-fiction behind the fiction, the raw material that inspired the book, these webisodes are an emotional, unflinchingly honest, hilarious look at singledom all across the globe.  From the ridiculous to the sublime, there are countless surprises along the way: from the romantic Priest who is the head of family values at the Vatican, to the 70-year old leather clad couple who owns a sex club in Paris; to the two women in Mumbai talking about their happy arranged marriages, and the women in Beijing talking about the effect of “Sex and the City” on their culture.  Accompanied by Liz Tuccillo’s compassionate, cynical, probing and deeply amusing interview style, this is a trip around the world that ends up illuminating far more than just the international single scene. Following France, comes Brazil China (just in time for the Olympics), Denmark, Australia, India, Iceland and Italy


    Liz Tuccillo has learned a thing or two about being single through the years, from her own experiences or from her time writing on the HBO hit series “Sex in the City,” to her hit book (with upcoming movie starring Gennifer Goodwin, Jennifer Connelly, Jennifer Aniston, Drew Barrymore and Ben Affleck)  He’s Just Not That Into You and now her new novel How to Be Single, Tuccillo has literally traveled the world looking for  the “singular” answer. As the summer continues to sizzle, please will consider an interview with the charming and very funny, Ms. Tuccillo who can discuss the various difference and similarities of living la vida solo around the world.


    Paris Brazil China Denmark Australia India Iceland Italy

    Press Contact: Joe Trentacosta/ joe@springerassociatespr.com / 212 354 4660

    For a look at the upcoming webisodes visit http://www.howtobesinglethebook.com/trailer.html

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    Wille E. Brennon -Englewood barber, Dead at 72, father figure to many

    Posted by TSUE on July 31, 2008

    Willie E. Brennon gave more than good trims. The Englewood barber was both a wellspring of information and a mentor to young African-American men.

    Willie Brennon was a barber since 1962. Young men came to the shop from Englewood, Teaneck, Hackensack and all over “because Willie was such a special person.”

    Recognizing his indispensability, the Urban League for Bergen County gave Mr. Brennon its Lifetime Achievement Award in 2006. The Legislature followed up with a proclamation noting Mr. Brennon’s “depth of knowledge and breadth of experience.”
    “He had the pulse of the community,” said former Assemblyman Arnold Brown of Englewood.

    Mr. Brennon, who ran his West Palisade Avenue barbershop for 46 years, died Thursday. He was 72. The cause was congestive heart failure, said his wife, Carol.

    Mr. Brennon was proud of the shop’s status as community hub and information clearinghouse. Last year, the shop played host to gatherings spreading the word about the importance of prostate cancer screening. “40 plus yrs. of community service,” the front window proclaims.

    Mr. Brennon played the role of conversation catalyst, human Rolodex — whether you needed the name of a lawyer or a tire dealer, he was the go-to guy — and surrogate father. Countless customers, especially the young, sought his advice.

    “Some of them say to me, ‘Mr. Brennon, I wish I could talk to my mother and father the way I can talk to you,’ ” he once told The Record. “ ‘You got to go to school.’ I always emphasize that.”

    Brown, the first African-American from Bergen County to serve in the Legislature, said Mr. Brennon’s shop “was the central meeting place for many African-American males.

    “And not just from Englewood,” he added. “From Teaneck. From Hackensack. They came from all over, because Willie was such a special person.”

    One fan, 98.7 Kiss FM morning DJ Jeff Foxx, aired a tribute to the barber today.

    Willie Brennon was born in Cassatt, S.C., and came to New Jersey as a teenager. He went to barbering school and got a job cutting hair in Hackensack.

    He opened his shop at 303 West Palisade Ave. in 1962. Later, he moved a couple of doors down to No. 307.

    As a kid, Kal Cauthen got haircuts from Mr. Brennon. “When I went away to college, I wanted to cut hair to make some money, and Mr. B sent me my first pair of clippers,” he said.

    Cauthen worked off and on for Mr. Brennon — “more on than off” — for 20 years while pursuing acting. When Cauthen followed his dreams to California, “Mr. B told me, ‘Don’t worry about what anyone says; just be diligent and work hard.’ ”

    Today, the 46-year-old Cauthen lives in Atlanta, still cuts hair and stars in a cable TV dramatic series, “Atlanta Homicide.”

    “Mr B celebrated me all the time,” Cauthen said. “He embraced everyone, no matter what, and saw the good in everyone.”

    Mr. Brennon, a Hackensack resident, had a hip replacement in December. He returned to the shop, then broke his femur.
    In March, he was last at his barber chair, the one next to the cash register and closest to the posters of Nelson Mandela, Martin Luther King and Malcolm X.

    In addition to his wife of 31 years, Mr. Brennon is survived by daughter Lisa Flowers of Arnoldsville, Ga.; stepsons Sean Christmas of Virginia Beach, Va., Arnold Christmas Jr. of Hackensack and Gary Christmas of New York City; his former wife, Nancy Rainey of Pennsylvania; a brother, and eight grandchildren. A son, Gregory Brennon, died in 1982.

    At 10 a.m. Tuesday, a horse-drawn carriage bearing Mr. Brennon’s casket will leave Englewood’s Eternity Funeral Services for the barbershop. After a brief service, the casket will be transferred to a hearse for the trip to George Washington Memorial Park in Paramus.

    “I felt he deserved that,” Mr. Brennon’s wife said of the carriage ride. “He was such a good person. This is what I wanted him to have.”

    E-mail: levin@northjersey.com

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    PR News Launches Going Green Guidebook

    Posted by TSUE on July 31, 2008

    PR News

    Contact: Amy Jefferies, ajefferies@accessintel.com

    PR News Launches Going Green Guidebook

    (July 28, 2008, www.prnewsonline.com) – From conserving energy to energizing employees to be environmentally aware, the just-published PR News guidebook , Going Green: Case Studies in Outstanding Green Business Practices, features one–of–a–kind case studies, viewpoints and communications tactics for thriving by being green in all areas of business.

    The Going Green Guidebook is available at www.prnewsonline.com/store/13.html

    From the publishers of PR News and its sister brands min and CableFAX, the Going Green guidebook includes a wide range of strategies for greening your business. The 200+ page guidebook includes profiles of blue chip companies, small organizations and start–ups that have reinvented or reconfigured their businesses to be more environmentally responsible. The guidebook is tailored to communications, marketing and senior executives looking for a blueprint to communicate existing green efforts or to get new initiatives off the ground.

    Companies profiled in the Guidebook include GE, Nickelodeon, HP, Walgreen’s, Wal–Mart, Broward County Library, BASF, Travelocity, Harrah’s, Dow Chemical, National Geographic, Chiquita, U.S. Army, Monroe College, Comcast and nearly 100 more organization of all sizes and budgets.

    Considering that 70% of Americans believe a green designation for a company is just a “marketing tactic” yet most employees feel it’s extremely important for their company to be environmentally progressive, this Guidebook distills the most elements of going green and smartly communicating your efforts in the marketplace.

    “Most companies are in the early stages of going green and there’s no one–size–fits–all solution to environmental responsibility,” says Diane Schwartz, vice president and group publisher of PR News and editor of the Guidebook. “By providing perspectives and ideas from hundreds of executives across the globe, this Guidebook should give our readers a clear idea of what’s working, and just as importantly, what’s not, when it comes to going green.”

    The Going Green Guidebook is available at www.prnewsonline.com/store/13.html

    About PR News
    The PR News family of products includes PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. The first annual Digital PR “Next Practices” Summit will be held Oct. 3 in New York. For more information, go to www.prnewsonline.com.

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    Makeda Smith Celebrating 20 Yrs of Public Relations

    Posted by TSUE on July 31, 2008


    Makeda Smith 

                Los Angeles, CA – Hundreds of clients have benefited from the magic touch of Jazzmyne Public Relations in the past two decades.  A-list celebrities, athletes, authors, filmmakers, music producers, rappers, special events and businesses alike have received not only expert publicity service, management and consulting but a caring ear and kind heart from agency head, Makeda Smith.  Now celebrating 20 years in business, Makeda is still proudly and diligently pushing forward.
                Makeda’s personalized approach to the vast and hectic world of entertainment public relations has proven not only successful but also solid. A home-based operation, Jazzmyne has consistently boasted a client base that competes with the majors.  Past celebrity accounts have included Kevin Eubanks, Jamie Foxx, Nick Van Excel, Mo’Nique, Dorien Wilson, and J. Anthony Brown to name a few. 
                “I remember when I launched my agency.  The naysayers informed me that a home based business would never be perceived as legitimate.  Well not only have I been home based for the past 20 years, but now, home based operations are the current trend.  They also told me I would not survive serving a Black clientele and urban base.  Today I’m perceived as an expert in the urban arena.” 
                   It was 1988 when Gwendolyn “Makeda” Smith resigned her position as Associate Director of West Coast Publicity at Hervey & Company, a public relations firm headed by industry veteran, Ramon Hervey. With no savings or financial backing, it was a single press release that launched her firm, Jazzmyne Public Relations, named for her oldest daughter.
                “My biggest surprise has been the emails and phone calls I’ve been blessed to receive throughout the years from the women I have inspired.  As a Black, single mother of two, I started out as a welfare mom.  My motivation and success has unwittingly inspired so many women, and that just truly overwhelms me sometimes.  You never know who is watching, whose heart you are touching.  Always carry yourself like God/Goddess is watching, and the rest will eventually fall into place,” she advises.  
                Specializing in publicity, branding, consulting and management, Jazzmyne Public Relations can be found on the web at www.jazzmynepr.com .

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